Packaging Design
Branding
Typography
Man wearing VR glasses

UTZ

The UTZ brand system and packaging redesign project was awarded the Gold Prize by Graphis Inc. By integrating bold colors, typography, and humor-driven copywriting, the project reimagines snack culture for a new generation.

UTZ

Credits

Credits

Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead

UTZ

Credits

Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead

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